As 2014 drew to a close, I received an intriguing email via LinkedIn, the business-oriented, social network. This one, like innumerable others, invited me to consider a new software development position.
However, this email didn’t follow the usual recruiter boilerplate. It came directly from the employer. It had a friendly tone. There was a little ego-boosting flattery. Most importantly though, it was obvious that the employer had actually considered my particular skill-set — a small detail you might think, but it makes a heck of a lot of difference to a company’s credibility in my eyes.1
There was also the tantalising suggestion of a relocation to the Isle of Man.